There are over 400 million local searches through google every month, which is proving to have an increasing impact on local business sales. Over 70% of these searches are targeted at local organisations or services based in a specific area. While a local business may look at this as an opportunity, it may also prove to be a challenge by taking local business rivalry that one step further.
For example, if you’re looking for web design based in Chester, you can specify this and the search engine will pull up numerous local web development companies for your viewing. Information about these companies which may be published in the search could include the contact details, an image and possible directions for ease of travel.
Consumers search and then buy online or search and buy off-line, its that simple, however the start of their web journey is increasingly focused on local search. Retailers are able to combine both on and offline methods to provide analytical data for their products which is also a step Ultima Media use.
Our Strategy for ecommerce is nationwide but tapping into a large local market is one of our key elements and with geo location AND the introduction of better mobile browsing, localization is a massive untapped resource of potential customers.
Take advantage of location based optimisation and speak to us today!
