Unbelievable growth is something you don’t hear too often in business right - well it is in the ecommerce world! But how fast is mobile commerce (m-commerce) growing alongside its e-commerce big brother?
The answer is – nearly equally as fast!
Martec International a fortnight ago did some research on the top 100 retailers in the UK with sales values over £180 billion combined, this represented over 50,000 stores and over 70% of the entire retail sector.
Last week I mentioned that the biggest IT investment area is now ecommerce, but now it seems that mobile commerce has a hand in hand lead growing to over 23% this year and the only growth channel for retailers. It is also shown that mobile commerce growth is up to over 85% on last year.
Sixteen per cent of retailers are using mobile commerce application to improve their multichannel businesses and looking for more diverse ways of getting those sales figures in.
We also discovered that while Paypal leads over 53% market share for using mobile commerce as its payment provider there is still doubts of paying via your smartphone possibly due to on going security risks with many handsets and tablets.
The main question your business should be asking is “How do I define my mobile application strategy”, is it worth making a web based app, a mobile version of your website or a fully blown apple and android application with all the bells and whistles?
That’s what we can help with, we can help your strategy of mobile commerce, it is all very relative to your industry and we can custom tailor solutions to benefit both you and your customers.
The current second highest IT investment for retailers is currently replacement of head office systems.
